A Division of FXD Communications




What is Email Marketing?

Email marketing uses the Internet to communicate information about promotions, company offerings, product updates and more. It is a valuable dialogue between a prospective or current customer and a company. Email marketing is most effective when the recipients are targeted and the information is relevant and timely.


Why would I use Email Marketing?

Email marketing is more cost effective, and achieves results faster than traditional direct mail marketing. Most importantly, email marketing is twice as effective as traditional direct mail in getting a response from the targeted audience. This may be because of its immediate call-to-action, through "buy now" or "sign up now" links that can be directly embedded in the message. It is ideal for anyone looking to increase revenue, boost sales, generate leads, build brand awareness or shorten sale cycles.


Can my business benefit from online newsletters and special promos?

eMarketer estimates there are millions of Internet users in the world, spending 92% of their online time sending and receiving emails. Given the low cost and high impact value of email marketing, there are no businesses that would not benefit from tapping this market.


How do I start?

Start your email campaign with existing customers and grow your contact list by encouraging recipients to forward your message to others. Include a subscribe button on your Website and ask prospective customers if you can send your newsletter to them. Make sure your collateral includes a reference to your newsletter and consider running a promotion or give away to generate interest. Your list will grow faster than you would have believed.


Will I know when there are new subscribers (and unsubscriptions)?

Yes. In the Mail media reports, the number of unsubscribes are available per week, month and year, as well as per campaign sent.


How do subscribers unsubscribe?

Each email you send using Mail media has an unsubscribe link appended to it. If you have only one general subscriber list it will say 'Unsubscribe from this mailing list'. If you have several categories of subscriptions active on your subscribe form, the link will be 'Manage my subscription'.


How do I get new subscribers?

The Mail media subscription form builder (available under the Manage Mailing Lists section) enables you to collect new subscriptions from a subscribe link on your website. The website link enables users to subscribe to specific mailing lists (which you can set up to correspond to your newsletter categories). You can design your subscription form with logos, fonts and colors. After you have set up the subscription form, Mail media generates the HTML code for you (or your webmaster) to insert into your existing website code.


Will I receive bounced return emails from (newly) invalid addresses?

No! This is where Mail media saves you time and removes the headache of hundreds of undelivered emails bouncing back and clogging your inbox. Mail media automatically flags invalid email addresses ('hard bounces') so that they are excluded from future campaigns. 'Soft bounces' (addresses that are temporarily unavailable), go through a series of checks before they become a 'hard bounce'. Email addresses are being checked for validity on a continual basis, even when you are not logged in.


Can I use a 3rd party list, or list that I purchased/rented/aggregated from websites?

No, Mail media is for permission marketing only, so you can only send email to your own customers, and to subscribers who have opted in to your list.


How do I get my list imported in to my Mail media account?

Mail media will accept your email addresses in 3 file formats; .txt (text file), .csv (Comma Separated Values) and .xls (MS Excel Spreadsheet).


What if I don't have an email list?

Not a problem. There are several ways you can collect email addresses. Mail media provides a list building tool in the form of a sign up box to be put on your website. Your site visitors can sign up for your email list and their addresses are automatically imported in to your database. Other ways to collect would be to set up a guest register and have customers provide you with their email addresses through your website. Trade shows, conferences, etc - any time you touch your customer, invite them to join your list.


Why can't my recipients see my images?

Images are not embedded in the email. Newsletters have code that points to the images, which either reside in your pictures folder or on another website, according to your preference. When a recipient opens the email, the newsletter calls the image externally, and it is downloaded to the recipient's computer. If the recipient is not online, they will see a broken link.


Why are people not getting my emails?

Unfortunately, no email service can guarantee 100% delivery. People change email addresses when they move or leave jobs, auto responders are set up when people are on vacation and spam filters trap messages before they arrive based on key words and phrases in the content. Industry averages for delivery rates are 30-40% for business to business newsletters and 10-15% for consumer newsletters according to eMarketer. Your message content and your relationship with your list (whether or not they white listed you in their email client) also have a lot to do with successful delivery. With Mail media, you are able to see exactly who has opened which email over time and work on improving your open rates. Without a similar tool, you never have any idea who is receiving the email.
Sending Newsletters


How do I know if emails that I sent out were actually opened?

Mail media provides statistics of sent newsletters and reports the percentage of emails opened per mailshot, how many were sent, how many website click throughs were generated, and who clicked on what links and who actually opened the email. We even enable you to generate or export these addresses as a separate list so that you can target your users based on their click behaviour.


What is a hardbounce?

A hard bounce is an email message that has been returned to you because the recipient's address is invalid. A hard bounce might occur because the domain name does not exist, the recipient is unknown, or there is a network problem on the recipient's end.


What is a softbounce?

A soft bounce is an email message that gets as far as the recipient's mail server, but is bounced back before it reaches the recipient. One of the most common causes for a soft bounce is a full mailbox. This will happen A LOT with your subscribers who use free email services like Yahoo and Hotmail, because they allow for very little email storage.


Can Mail media be used for unsolicited bulk email (spamming)?

Mail media was not designed as a SPAM tool, and it would be illogical for it to be used as such. Mail media is designed to give online value added service for a range of functions, including personalized opt in marketing to clients and inhouse communication with colleagues, as well as private use.


What is Mail media used for?

The Mail media tool is mostly used by corporations, associations, clubs, small businesses and private individuals. The uses are endless, but most people use Mail media to communicate with clients, staff, members, colleagues and relatives or friends. Private use would include invites, announcements, travelogues and family albums. Small businesses might use Mail media for press releases, newsletters, product launches, quotes, letters, proposals and more. Corporations, on the other hand, might have an in house communications department that wants to send out internal newsletters, reports, memos and directives to other offices, as well as a range of opt in or other marketing functions.


Does Mail media CC (carbon copy) or BCC (blind carbon copy) emails sent to multiple recipients?

No, when sending, each newsletter is addressed and sent individually. This is much more effective. When people see a single stock phrase in the "To" field of the received email, they usually associate it with SPAM.


Can I personalize the emails or use different subject lines?

Yes, we offer a range of personalization functions. You can also personalize the subject with a data field representing each individual recipient, such as their name.


Can the recipient's name appear in the 'To' field?

The TO field has to contain an email address.


Can I send out personalized emails?

Yes, Mail media allows you to personalize your emails and set up subscribe forms where your users fill in their details to populate sets of data that you can set up, with a choice in the type of information you wish to get from them.


Can you cancel an email once it is sitting in the queue to be sent?

No, only scheduled emails can be cancelled. If an email is sent immediately then the sending cannot be cancelled. Make sure your email is correct before sending it.


Can I add attachments to my email newsletters?

Yes, a download link to the file from your email will be almost the same thing as an attachment. It is also much more likely to get through corporate firewalls.


Does Mail media automatically send the correct version (HTML or text) to recipients?

Yes, Mail media is reverse MIME compliant and will automatically determine whether an email client can read HTML. If it cannot, Mail media will deliver the text version


My newsletter was sent successfully, but no one has received it?

This could mean that either our servers are busy, or you have a big file, and downloading could take longer.


Does Mail media provide sample newsletters?

Yes, but you are not limited to these. You can design your own or have a Mail media designer create one for you. Mail media provides a growing range of templates for different audiences: press releases, invitations, product launches, newsletters, quotes, memos, letters, travelogues, announcements and a series of e-cards relating to holidays or religious holidays.


What kind of universal settings can I get for my newsletters in Mail media?

We provide a range of useful features, including "Create text version with HTML version", "Display 'Subscribe' link on all emails", "Display 'Forward to friend' link on all emails", and "Append the address (in Profile) to the footer of all emails sent out."


Can I add (Flash) animations to a newsletter?

Yes, you can place a range of visual objects, such as Flash files and animated GIFs, as well as the usual range of pictures.





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